Registration for this event is now closed. We hope to see you at another event.
DRIVE THE FUTURE. RESERVE YOUR SPOT TODAY.
DRIVE THE FUTURE. RESERVE YOUR SPOT TODAY.
Your Eastern Region BMW Centers invite you to a premier test drive event to experience the power and innovation of the next-generation Ultimate Driving Machine.
The new era of BMW is here. Join us at a BMW Center near you for an exclusive look at the latest collection our brand has to offer. From the versatile X3 to the electrified performance of the i7, this is your chance to get behind the wheel and feel the future of the drive.
DRIVE THE FUTURE. RESERVE YOUR SPOT TODAY.
BMW of Peabody invites you to discover the Power of Choice - an exclusive one-day event on Friday, June 19, 2026.
Whether you're captivated by cutting-edge electric models, intrigued by plug-in hybrid flexibility, or loyal to the pulse of traditional performance, this is your opportunity to explore what makes BMW the Ultimate Driving Machine — all in one place.
LOCATION: BMW of Peabody
ADDRESS: 221 Andover St, Peabody, MA 01960-1603
DATE: Friday, June 19, 2026
TIME: 1:30 PM - 7:30 PM
Spots are limited — Reserve your spot today and get behind the wheel of something extraordinary.
Schedule
Deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem apeur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
January 12, 2021
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem apeur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
Duis aliquam, nunc id condimentum ultricies, odio nisl condimentum nibh, vitae molestie orci nibh in leo. Duis nunc diam, mattis at elementum nec, lobortis id libero. Cras consectetur
Morbi at magna non augue condimentum hendrerit. Etiam id ultricies massa, a posuere leo. Mauris non risus convallis, sagittis sapien congue, hendrerit felis.
January 13, 2021
Morbi vel risus vel leo ultricies sagittis. Nam eleifend felis sit amet neque efficitur, nec facilisis leo accumsan. Phasellus urna tellus, eleifend at turpis et, malesuada dictum velit. Cras at augue viverra, hendrerit diam laoreet, aliquam dui.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nulla facilisi. Morbi ullamcorper tortor sed quam accumsan dictum.
Nunc faucibus arcu risus, in pretium eros gravida sed. Praesent eget sagittis elit. Etiam ut blandit diam, vel ornare felis.
Mauris vel magna id tellus accumsan bibendum. Donec imperdiet est pretium, semper sem eget, egestas ante. Sed tempor dignissim est, non faucibus tellus ullamcorper ac. Sed sit amet elit mi.
January 14, 2021
Ut a nibh vitae libero fermentum pellentesque ut nec tellus. Duis ex erat, auctor non tincidunt sed, semper cursus nisl. In odio ex, egestas porttitor porta pretium, porta in magna.
Donec nec tincidunt augue, sed mollis odio. Nunc viverra nisi eros, sit amet blandit eros porta sit amet. Quisque purus magna, gravida et blandit eu, porta vitae risus.
Curabitur ultricies condimentum quam, efficitur lacinia dui fermentum sit amet. Integer elementum lorem vitae lectus luctus, sed dignissim ante vehicula. Morbi et augue pulvinar, maximus neque sit amet, pharetra orci.
FAQ
Q: How old must I be to drive?
A: Drivers must be at least 18 years of age, with a valid license, to participate in Autocross and X Innovation Experience. Drivers must be at least 25 years of age, with a valid license, to participate in Street Drives and M Control Academy. Licenses will be checked onsite.
Q: Are there any limitations to how many times I can drive in the Autocross?
A: Drivers may only pre-register for one (1) Autocross session per city. Once onsite, should space be available, drivers may request to participate in one (1) additional Autocross session for a total of two (2) Autocross drives per city.
Q: Can I bring a guest?
A: Yes, but all drivers must preregister online in their own name. You will receive a confirmation email, once your registration is complete, to verify your preregistered activity. All guests will be required to register as well when they arrive onsite.
Q: Why can’t I pre-register for Street Drives and X Innovations Experience?
A: These activities are available on a first-come, first-served basis and runs continuously throughout each day. Drivers just need to check in at registration onsite to take part in this activity.
Q: What does it mean if I am wait-listed?
A: Signing up for the wait-list allows drivers to obtain driving spaces in the event that pre-registered guests do not show up for their appointment. Similar to flying standby, wait-listed drivers must check in at registration at the assigned activity time and will be notified shortly thereafter if space is available. As a wait-listed guest, you are still welcome to enjoy the other onsite activities like Street Drives or X Innovations Experience.
Q: How much does it cost?
A: All BMW UDE programs are free of charge with the exception of the half-day M Control Academy, which costs $250 per session. M Control Academy is only available in New Jersey and Orange County.
Q: Can my family and friends ride in the car with me?
A: Once each person registers onsite, companions of all ages may only ride along in the Street Drive and X Innovations Experience programs (please note that the installation of car seats is prohibited). Only registered drivers are permitted in the track activity vehicles, but additional seating will be provided for companions to sit at the track tent as a spectator.
Q: Will there be additional passengers in the Autocross vehicle with me?
A: As a portion of our increased safety measures, no additional passengers will ride in the Autocross vehicle. The BMW Professional Instructors will coach all participants by radio.
Q: What health and safety measures will be put in place for this year’s event?
A: Before entering the event, you will be asked to take a mandatory temperature check as well as answer a series of questions. If you have a temperature of 100.4 degrees or above, you will be unable to attend the event. In order to comply with government guidance and to promote a safe and healthy experience at the event, we ask that you only participate in this event if you can answer "NO" to all questions below: